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Resume

Skills

  • Data Analysis & Visualization: Tableau Dashboards, KPI Reports, Advanced Charting (Scatterplots, Heatmaps, Tree Maps), Forecasting, Calculated Fields

  • Statistical Analysis: Regression, Correlation (R²), Hypothesis Testing (p-values)

  • Data Cleaning & Structuring: Excel (Pivot Tables, Formulas), Data Wrangling

  • Programming & Tools: SQL, Python (Pandas, NumPy, Scikit-learn)

  • Business Intelligence: Metrics Tracking, Behavioral Insights, Schedule Optimization

  • Communication: Actionable Recommendations, Storytelling with Data

Education

May, 2025

Eastern University | Master of Science in Data Science

Dec, 2019

UNASP | Bachelor in Advertising and Marketing

Professional Experience

08/2021 - Present

Infant Care & Schedule Data Specialist

Multiple Families | Troy, MI

  • Used Excel and Tableau to track, analyze, and visualize trends in infant sleep, feeding, and mood; delivered clear reports that improved routine consistency and reduced fussiness by 70%.

  • Identified that late naps with the grandmother lead to fussiness and earlier nap needs the next day, enabling proactive adjustments to nap schedules and reducing overtiredness.

  • Confirmed a clear link between milk intake and nap duration; optimized bottle feeding to ensure adequate intake, increasing average nap length from 30 minutes to 1.5–2 hours.

  • Created a calm, responsive environment adapted to each baby’s unique needs, resulting in smoother daily routines and high parent satisfaction.

04/2021 - 10/2022

Marketing Content Analyst

Humannas Consultoria de RH e Coaching (HR Advisory Services) | Brazil (Remote)

  • Developed and managed the company’s website and blog, producing 4 monthly articles and leveraging Wix Analytics to track metrics, leading to a 25% increase in website traffic within a year.

  • Created and analyzed social media content, resulting in 200 new organic Instagram followers within one year.

  • Produced engaging content across multiple platforms (Instagram, Facebook, LinkedIn, Wix blog), continuously refining strategies based on analytics.

06/2018 - 09/2020

Marketing Content Analyst

Agencia MPub (Advertising Agency) | Brazil

  • Managed content and performance analysis for 30+ clients.

  • Performed customer segmentation and analyzed social media data to identify key audience behaviors and trends.

  • Utilized Google Analytics & Instagram Insights to track campaign performance.

  • Achieved an average 10% growth in Instagram followers for key clients through organic traffic and 360 marketing campaigns.

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